1.1This Privacy Policy (the “Policy”) sets out how we, Real Estate Balance (further referred to as “REB” “our” or “we”) process the personal data of our website visitors and customers (each a “User”).

1.2 If you have any questions about this Policy, please contact our data protection officer (“DPO”)  at hello@realestatebalance.org


2.1 Personal data means any information relating to a person who can be identified either directly or indirectly; it may include name, address, email address, phone number, IP address, location data, banking details (if applicable) and other personal data (further referred to as “Personal Data”)


3.1 REB will only process your Personal Data, in accordance with applicable law, for the following purposes:

3.1.1 offering our goods and providing our services to you in a personalised way, for example, we may provide suggestions based on your previous searches to enable you to identify suitable goods and services quicker;

3.1.2 answering your queries relating to any of our services, publications or information;

3.1.3 administering promotions that you may have participated in;

3.1.4 enabling our suppliers and service providers to carry out certain functions on our behalf, including verification, technical, logistical or other functions;

3.1.5 sending you personalised marketing communications, where you have agreed that we may do so, in order to keep you informed of our and our selected partner’s products and services, which we consider may be of interest to you;

3.1.6 serving personalised advertising to your devices; delivering ads based on your interests ascertained from your past searches, visits of subpages and purchases on our websites, and other data obtained through the use of "cookies" placed on your devices. Please see our Cookie Statement below;

3.1.7 developing and improving our products and services, for example, by reviewing visits to our website and its various subpages, demand for specific goods and services and User comments; and

3.1.8 to comply with applicable law, for example, in response to a request from a court or regulatory body, where such request is made in accordance with the law.

3.2 The legal basis for us processing your Personal Data for the purposes described above will typically be because you have provided us with your consent. However, we may also rely on other legal grounds, for example, where the processing is necessary:

3.2.1 to fulfil a contract that we have in place with you;

3.2.2 for REB's legitimate business interests; or

3.2.3 for compliance with a legal obligation to which REB is subject.

What exactly are cookies?

4.1 In order to collect the information as described in this Privacy Policy, we may use cookies and similar technology on our website.

4.2 A cookie is a small piece of information which is sent to your browser and stored on your computer's hard drive, mobile phone or other device

4.3 You can set your browser to notify you when you receive a cookie. This enables you to decide if you want to accept it or not. However, some of the services and features offered through websites may not function properly if your cookies are disabled.

4.4 Cookies can be first party or third party cookies.

• First party cookies - cookies that the website you are visiting places on your computer.
• Third party cookies - cookies placed on your computer through the website but by third parties, such as, Google.

The cookies placed on our site

4.5 We use the following cookies on our website:

On this website we use only a small number of cookies. They are:


This cookie is a ‘session cookie’. It is used to keep track of a user’s actions as they move between multiple pages on the website, for the duration of their visit.
First party
Lifespan: Session


This cookie stores each user’s amount of visits and the time of the first visit, previous visit and current visit.
Third party
Lifespan: 2 years


This stores how long a user stays on the site - when a visit starts and approximately ends.
Third party
Lifespan: 2 years