There are overwhelming economic arguments for improving diversity. A McKinsey study in 2018 showed that gender diverse businesses outperformed others in their sector by 21%.  Diverse groups bring a more rounded view to business issues, which leads to sharper decision making and better corporate governance. Clients and customers react more positively to companies with a good gender balance. And when a business offers a dynamic place to work with opportunities for everyone, recruitment and retention of the best people becomes easier. 

Better business practice, client relationships and retention of talent all add to improvements on the bottom line. It’s that simple.